Welcome to another poem in the short funny rhyming poems seriesPrincess Celt
Once, a king’s daughter.Had a problem to solveWhatever Princess Celt touchedWould simply dissolve.No matter what; metal, wood, stone,Anything she touched would diffuse.The king was desperate to help.He needed a ruseSaid the best of magiciansWho found the cure, by and by“She should touch just one thingThat doesn’t liquefy”So the king held a competition ,The prize was his treasureThe winner would marry CeltAnd be rich beyond measureThe first suitor had a swordWhich he brandished aloftShe just touched it quite lightlyIt went squidgy and softThe second brought diamonds.What’s harder than they?She just cupped them lightlyAnd they melted awayThe third said "Put your hand in my pocketFeel there, dear CeltShe felt something hardBut it didn’t meltHe married the PrincessHe had something to sate herWhat he had in his pants?I’ll tell you that laterwhen I return to the Princess Celt poem in the Short Funny Rhyming Poems seriesFor now, I want to talk more about the American foodstuff giant Mars Inc and their, once, strange, for no apparent reason, habit of giving different brand names to the same product depending on where it was being sold. Remember the Snickers/Marathon silliness 
This story starts with Smarties, a product made by the British company Rowntrees, now part of Nestles
Forrest Mars Sr, the son of the founder of Mars Inc, saw soldiers during the Spanish Civil War, eating SmartiesAlong with R. Bruce Murrie who had a 20% stake, Mars purchased the rights. They had to introduce them to the US market with a different name because there was already a candy product sold in the States under the name of Smarties.To identify their new brand, they combined the initials of their last names: M & M.M&M's were first sold in the United States in 1941. By World War II, which didn’t start in the US until 1943, American soldiers were given the candy by the United States Army because they were a convenient snack that travelled well in any climate; Shortly after this it was marketed to the public.M&M's soon became a hit. Chocolate versions weren’t introduced into the UK then because Smarties had the market sown up but peanut M&Ms were introduced, probably in the 1950s. Bizarrely they were called Treets (also in France, Germany, Switzerland, The Netherlands ) until 1990 when they were sensibly re-branded as M&Ms.A frequent argument/debate when World Citizens “meet” on the web is what was (is) the name of the sweet (candy)
that melts, not in the hands, but…“melts in the mouth”When touched by warm handsIt simply won’t meltIt was, of course,
M&MsYoung Princess Celt,
feltwhich is a true story, by the way.Would I lie?
Jon Bratton 2008
(My short funny rhyming poems are based on jokes by unknown persons)
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